BENETTON

 

     The book, Benetton was wrriten by Jonathan Mantle, and first published in 1999.

 

     Have you ever heard the brand name, Benetton? It is very famous all over the world. Today, there are 8000 stores in 120 countries. This book is about the history of Italian family, Beneton. The beginning of the story, they were in the Second World War, and really poor. Luciano Benetton was only eight years old, but he started to work in the clothes company with his sister, Giuliana. Then, he changed to the new systems that there was no counter in his shop, and he and Giuliana made the colorful sweaters, such as yellows, greens, and pale blues. Moreover, he made some shocking advertisements.

     I was really enjoyed this book. I could not stop reading. The theme of this story is the importance of helping each other. If you want to success, you will take risks. However, it is important for you to help each other at that time. Recently, I saw one advertisement which a president kisses a president of other countries. I was shocked when I saw it for the first time. Benetton's advertisements always tell us about peace. They are really interesting. I think most people know fashion brand, Benetton, but do not know his history. I recommend you to read this book.