This story was written in 1999 by Jonathan Mantle. Benetton is well known to all over the world as a face of huge company which took various kinds of new trend and product to catch people's eye. The family try to create something new and seek for the needs of people by not only product clothes, but also advertising to appeal their goods and so on.
What I learnt from BENETTON was that Luciano . I've never heard of a man who took international success in business with his family. His motivate power to his family must be stronger than someones, I thought. He also has objective views constantly, so that such a purpose conscious led him to success.
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