Benetton

      Now, the company Benetton is very famous around the world and everyone has ever heard of the name. The Benetton is a Italian family starts to build a company. There are struggles, hard work and risk taking on the way to their success. 

      I would like to recommend this book to my friends who are interested in business. This story tells the importance of the way of advertisement and family's support. The family members help each other and think seriously about how they run their company. How they advertise their company is so effective that it leaves a strong image on people's mind. Benetton tells us that we need to keep on trying to create new produces. It is also necessary to take a risk to have a successful business.